In life, everybody has a kind of goal, for which strives and does his best to achieve. These goals are motivation and reason to fight, sometimes to survive, get another \u2026 of motivation, and reach the target. \n\n\n\n In Business it is the same: one of the most crucial aspects of any business is the long term vision. Goal generation and enthusiasm are not enough for further success. It is a kind of tendency when start-ups or small companies do not have an exact clear vision of the future and are making tactical steps, however, it should be vice versa: short term tactics should be based on a long term vision. Tactical actions are part of the roadmap of achieving the main target. It is normal, that sometimes many small companies are not able to have a relevant business plan because of the scarcity of resources or finance, however business planning is not only the plan on the paper, it is the vision of the business. Mostly it can be based on the mission as well: what does the business offer? What kind of value does it have? And where does it want to reach? \n\n\n\nBesides the emotional factor, it\nprovides business benefits on which the strategy is conducted.\n\n\n\nClarity: where the company is going, what\nit wants to achieve, what is going to be after 10 years, what kind of market\nshare it wants, how much revenue it eagers to generate etc.\n\n\n\nMotivation: that is always works! Where do\nyou want to be after 10 years? Familiar question? The most typical question\npeople have got and still are getting during interviews since this reveals what\nis person\u2019s vision for the future. The same in business: the motivation is much\nhigher, is the business\u2019s vision is to create a brand with the highest value. \n\n\n\nPerspective: Long term vision is the base and future of the business. While thinking big, it is easier to understand what can contribute to the target, what kind of opportunities it will bring. Investors prefer those who have a clear understanding and a vision of their idea, its implementation, and the future. So if the business wants to be taken serious, long term vision is a must.\n\n\n\nWhile talking about long term\nvision, it not about the profit only, it is about where the company is going to\nbe. For example, IKEA has achieved quality at most affordable prices and offers\na huge variety to its customers. It eagers to \u201ccreate a better every day for\nits customers\u201d. Or Bill Gates\u2019s vision in 1980 when he was Microsoft Chairman\n\u201cA computer on every desk and in every home\u201d. We all can state that these\ncompanies have done and are still doing to achieve or maintain their business\nvision. If Microsoft thought only about selling just some computers, it would\nnever be a Microsoft.\n\n\n\nTo achieve the big, think big.